This would be great exposure for you | Part One
The influencer marketing industry is on track to be worth up to $16 billion by 2022 , up from as much as $8 billion in 2019. If that statistic isn't enough to prove to you that influencers are changing the digital landscape then maybe this article isn't for you. Influencers/content creators are an integral part of many brands marketing strategy. With 80% of marketeers finding influencer marketing extremely effective it is crucial to ensure that these relationships are healthy. So what has gone wrong? What is causing so much friction in the industry? Content creators and influencers hold the key to a target audience. They also have a deeper, more personal relationship with said audience than a brand will ever have. Understanding what they like, dislike, what content works well and what will flop. They have worked hard at building authentic, organic and engaged followings. Queen of authenticity Lucy May Finnegan, you'll find her @_lucymayfinnegan on IG, spoke on how ...